The Digital Property You Don't Actually Own

Your business website is your digital property. It carries your brand, your content, your customers' trust. It's registered in your business name. It's obviously yours.

Or is it?

Here's a question that makes many business owners uncomfortable: If your developer or agency disappeared tomorrow, could you still access your website? Could you update content? Could you renew your domain? Could you move to a different hosting provider if needed?

For a surprising number of businesses, the answer is no.

The Story That Happens Too Often

A trader had a well-established business with a professional website. The developer who built it four years ago handled everything: domain registration, hosting setup, email configuration, annual renewals. The business owner simply paid the bills when asked.

Then the developer became unreachable. Phone switched off. WhatsApp messages blue-ticked but never replied. Emails bounced.

When the domain renewal date came, there was no one to renew it. The domain expired. Within days, someone else registered it.

For two months, the trader's business name - the name he'd built over fifteen years - belonged to someone else on the internet. His emails stopped working. His website showed a parked page with ads. Customers trying to reach him thought the business had closed.

He eventually recovered the domain through a costly and stressful legal process. But for two months, his digital identity didn't exist. And he never knew how many customers he lost during that blackout.

The Credentials You Must Own

Your website consists of multiple components, each with its own access credentials. You need to own every single one.

Domain registrar login is where your web address (yourbusiness.com) is actually registered. This is the most critical credential. Whoever controls this can point your domain anywhere - or let it expire.

Hosting account login is where your website files actually live. Without this, you cannot update content, fix issues, or migrate to a different server.

Website admin panel credentials let you log into your website's backend. For WordPress sites, this is the wp-admin login. Without this, you cannot edit pages or add content.

SSL certificate management is often bundled with hosting but may be separate. Your SSL keeps your site secure and trusted.

Email server access controls your business email. If your email is hosted with your website, losing hosting access means losing email access.

Third-party service logins include any connected services: payment gateways, analytics, form builders, CDN services, backup services.

The Red Flag That Should Worry You

When an agency says "we'll handle everything, you don't need to worry about passwords," they're essentially saying "trust us to always be available and never have disputes with you."

This is not about trust. Even the most trustworthy agency can go out of business. Developers take up jobs in other cities. Companies shut down unexpectedly. People become unreachable for countless reasons that have nothing to do with malicious intent.

Your access to your own digital property should never depend on another party remaining available and cooperative.

How To Secure Your Website Ownership

Start by documenting what currently exists. Ask your developer or agency for complete access credentials to every component of your website infrastructure.

If they resist, that's a problem worth escalating. Your business paid for these services. You should have access to what you paid for.

Create a master document listing:

·       Domain registrar (company name, URL, login email, password)

·       Hosting provider (company name, control panel URL, login, password)